What Will Your Niche Level Be?

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY What will your niche levels be? Insights from base Camp / Alexsa Young, Dir. Marketing Identifying a niche isn’t just about grouping clients by broad categories like “medical professionals” or “young professionals.” The true strength of a niche lies in refining your focus to serve specific sub-groups within […]

Identifying Your Ideal Client: Critical Questions to Ask

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY Identifying Your Ideal Client: Critical Questions To Ask While there are many schools of thought about the most important elements to include in your ideal customer profile, you should focus on those that make sense for your business’s offerings and goals. To build the most useful […]

Superclients are the Key to Rooted Growth

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY ‘Superclients’ are the Key to Rooted Growth Insights from base Camp / Alexsa Young, Dir. Marketing Let me tell you a little story about a time when a large company was misguided… Once upon a time there was a cheese company, who discovered through analysis of […]

Behavioral and Mindset Targeting

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY Behavioral and Mindset Targeting https://trekinstitute.com/wp-content/uploads/2024/12/behavior-mindset-targeting-shortened.mp4 Back to Library HOME PROGRAM TEAM TRAIL TrekIn CheckIn: An Interview with Stonebrook Advisors TrekIn CheckIn: An Interview with Grace Capital Disrupt the Loop With Something Different 9 Reasons Referrals are the Way

An Argument for Ordinary Experiences

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY An Argument for Ordinary Experiences Insights from Base Camp / Alexsa Young, Dir. Marketing We often talk about creating extraordinary experiences, disrupting the loop, and creating unforgettable moments. In many ways momentous occasions can set you apart from your competition. However, while we crave the heightened […]

CX is Your Worst Best Friend

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY CX Is YourWorst Best Friend Insights from Base Camp / Alexsa Young, Dir. Marketing Have you ever had a WORST friend? Yes, you heard me right. A WORST friend. This is the friend you need to have around for formalities, but they are only there because […]

4 Tips For Managing The Operational Change Process

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY 4 Tips For Managing The Operational Change Process Insight from Carson College of Business – WSU As naturalist Charles Darwin wrote in his seminal work, On the Origin of Species, survival goes not to the strongest species, nor to the smartest, but to those best able to […]

A Guide to Organizational Effectiveness

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY A Guide to Organizational Effectiveness Insights from Sweet Process What does being effective in your business mean to you? Is it when you see rapid growth? When all your processes running optimally? When your clients are satisfied with your advice and services? Or when you spend […]

Building Challenge Statements

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY BUILDING CHALLENGE STATEMENTS Insights from Base Camp Everything is great. Until it’s not. As they say, “if it’s not broken, don’t fix it.” But what if operating your business the way you think it should be going, maintaining existing processes and practices, has the potential to put your […]

Here’s How to Write a Good Job Description Not a Lazy One

Home Program Team Trail Library TREKINSIGHTS Trek Institute LIBRARY Here’s How to Write a Good Job Description – Not a Lazy One Written by: Scott Nonneau – Vice President of Global Talent Attraction, HR Analytics and HR Technology at Indeed A lazy job description excludes worthy candidates instead of attracting them. Adding “years of experience” […]