My path to Trek has never been a straight line. It grew from early experiences in an industry where trust mattered and where asking the right questions often revealed more than any strategy could. Those years pushed me to let go of old playbooks and stay open to new ways of understanding what truly moves people.

What has always driven me is the human side of marketing. The conversations that shift perspective and the genuine connection that forms when people feel understood. Those values continue to guide how I approach both the craft and the relationships behind it.

As Chief Marketing Officer at Trek, I carry a steady belief that people respond to what feels authentic. Marketing has power when it reflects that truth. My work with advisors and their teams centers on helping them communicate in a way that aligns with who they are. Much of that process involves understanding what they care about, what motivates them, and where they hesitate. When we explore those pieces together, their clarity and confidence shape how they show up for their clients.

I am drawn to this work because it sits at the intersection of people, purpose, and communication. I value helping advisors uncover what distinguishes their voice and the experience they provide. My focus is not on louder or flashier marketing but on uncovering what carries meaning for the people they serve and shaping it into something that feels grounded and true.

This is the work that gets me moving in the morning, and I wouldn’t trade the path that brought me here for anything.